Case study


Company of Tomorrow – Technologies of the Future

content marketing campaign for

How to reach a difficult target group: entrepreneurs, managers, IT specialists? You have to speak their language – the language of benefits. You have to provide native, expert content relevant to the challenges of their profession. A comprehensive marketing content campaign of Intel and the Wirtualna Polska Group engaged millions of users of and other GWP portals, generating a multi-fold of expected results.


Over the entire campaign we recorded as many as 155,000,000 exposures! Articles published in the “Company of Tomorrow” section were read by over 900,000 unique users, video materials were played 1,900,000 times and 13,500 people took part in the competitions.  13,600 new entries into the Client database were created. The advertising formats and e-mailing reached 153,000,000 people.



The challenge we faced was to reach and engage the demanding target group of businesspeople, managers and IT decision-makers. The primary objective of the campaign was to position Intel as an expert in the area of business-to-business technology and convince the target group that the solutions of our Client are unbeatable as regards corporate hardware, business data analytics, cloud computing and Internet of Things. The campaign presented Intel’s products, such as the efficient processors for Intel Core computers, Intel Xeon and Intel Xeon  Phi servers, corporate technologies (Intel vPro, Intel Authenticate and Intel Unite), as well as the mini PC of the Intel Compute Stick and Intel NUC series.



Together with the Wirtualna Polska Group, we created a branded section “Company of Tomorrow”, accessible from the homepage. The section published 75 native articles, accompanied by expert contributions by Intel specialists and six videos. The articles dealt with big data analytics, cybersecurity, company PC hardware, cloud computing, Internet of Things, as well as topical technological trends, such as Artificial Intelligence, VR and self-driving cars. The articles and videos were promoted by the publisher on the homepages of Wirtualna Polska's major portal services and Moreover, we conducted a wide-ranging mailing and display campaign, with advertising formats being screened on GWP’s portals and home page. The campaign also included surveys of readers and competitions with prizes, promoted by GWP and Intel's owned media.